Cookies from Scratch or Pre-Made Cookie Dough?
Your grandmother makes the world’s best chocolate chip cookies. They are beyond awesome, somewhere in the realm of stellar. So, you finally ask her for the recipe. And she, being a good grandmother, is pleased that you have taken the initiative to produce your own, equally intense, works of cookie-art.
But then you take a look at her recipe. It sprawls across a full page, requiring chocolate chips you’re going to have to special order, butter from some boutique dairy in Idaho, and stone-ground flour from autumn Russian wheat. In short, as cookies go, these are DaVincis — whereas your baking skills, and patience, arrested somewhere around Sesame Street coloring books.
So, here’s a secret that your grandmother never needs to know: pre-made cookie dough. It’s cheap. It’s quick. And, let’s face it, the cookies taste excellent. No one can actually tell the difference.
So, you want to know how to make an application today? Well, you could do it from scratch, spend a lot of money, wait several months for development, and then struggle through the complexities of submitting your app to all the major marketplaces. Or, you could go the pre-made cookie dough route with a tool like Como.
With Como, you remove the dough from the freezer, slice it, and stick it in the oven. Several minutes later, your cookies are ready to eat. Voilà!
Breaking it down a bit more, while still retaining the instant-cookie motif, creating a mobile app on Como looks something like this:
How to make applications, you ask? With Como, of course. Create world-class mobile applications without the hassle and headache of working from scratch. And, you don’t have to get gooey chocolate on your hands!
If you’re a business owner and a smartphone owner, your first question at this stage is going to be, “What’s the best way for me to create a mobile app for my business today? Do I need an app builder, or what?” You’ve already “caught the bug,” so to speak. You know what millions of apps are already doing for millions of businesses like yours. You know the landscape, and you know the potential. You’re already in the “How” stage.
If you’re a business owner who sees thousands of customers poking and swiping at those mysterious little devices, but don’t actually own one yourself, then you may have a few preliminary questions. But, let’s face it – looking around, there are so many of them out there, how can you afford not to give them what they so obviously want?
There are basically two ways to get your app built and to market: the do-it-yourself (DIY) approach and the full-service approach.
As far as the level of complexity goes, you could compare both these approaches to cooking. When you need a good dinner, you can either create one in your very own kitchen, or go out to a restaurant. Now, I love restaurants, and I’m certainly no chef. But if you’re not completely lost in the kitchen and you want to keep complete control over what goes into your dinner, how it’s prepared, how it’s presented, and how much it ultimately costs you – there’s really only one way to go. And that way doesn’t involve leaving a tip at the end.
Luckily, there are numerous app creators out there that (sticking to our kitchen analogy) can do the lion’s share of your slicing, dicing, and peeling. An app builder like that offered by Como, for example, is more or less dummy-proof. Whatever your business type (and there are even specialized features for musicians, restaurants, bloggers, and more), you just plug in your website address or Facebook Page name (where your existing online content you want to share is located), and your app is created automatically. No technical skills required. It’s that fast, and that easy. It’s like the Magimix of app creators.
The really nice thing about DIY app builders like Como is that they actually are a chef, too – or at least, a sous chef. Because, although you create your app, they help you get it submitted to the major app marketplaces (the Apple App Store and Google Play). This is not a minor issue, as navigating your way through the requirements of these app stores is only slightly less complex than your average cheese soufflé.
Additionally, when you go with an app creator, you can get some very significant mobile app marketing assistance. Despite the fact that your business has the best product or service at the best prices, being heard over the noise in the market is always a challenge.
So, the why and what are clear. And the how seems a no-brainer (easy, fast and free versus, well, LESS fast and MUCH less free). All that remains is to sharpen your virtual knives, wipe down your cutting board, and cook up that mobile app!