Our Story

As the nerve center of your business, Como Sense constantly senses who your customers are and what they buy.


We empower POS companies with next-generation personalization for their business clients.

In today’s digital world, businesses of all sizes must find inovative ways to put their data to use. There's no way around it—those who can leverage data to their advantage are the ones who will thrive.

We at Como provide you with the digital marketing tools to make that happen. Our history of success with empowering restaurant and retail businesses puts us in a unique position to understand the market challenges you face and the barriers between you and the solutions that will grow your business.

Our mission is to break down those barriers and smooth your way to unlocking your full business potential by mining the wealth of customer transaction data you have in your POS and putting it into action.

Como Sense is our professional marketing suite for driving your business growth. The platform constantly senses who each of your customers are and what they buy, so you can target them with relevant communications that bring them back. The solution's essential tools include powerful analytics, marketing automation, loyalty programs, omnichannel communication, and your branded mobile app.

Burger King, Papa John’s, Quiznos, PAUL, Vom FASS, Carl's Jr., Chuck E. Cheese, Dairy Queen, and Auntie Anne’s are some of the major chains in Como’s client portfolio.

As we build our global partner network, Como empowers POS companies to expand their offering with next-generation customer engagement and personalization for their business clients. We are number one in POS integrations, connected with more than 80 POS companies including NCR, Micros, Revel Systems, MobileBytes and more.

Como has been pioneering customer engagement in the cloud since 2005. When we began as a start-up known as Conduit, our vision and innovation led us to become Google’s chief search partner and Israel’s first billion-dollar internet company. You are welcome to read more about our story in our book, Year of the Rooster, available here.

Meet Our Leadership

Ronen Shilo

Ronen Shilo

Founder & CEO

Ronen Shilo is an inventor at heart and enjoys creating anything from software applications to musical puzzles. Introducing ground-breaking Internet applications is his passion. Before founding Conduit (now known as Como), Ronen founded Effective–i, a learning system that categorized, organized, and delivered information to shorten search cycles within an enterprise. Ronen also founded DoubleAgent (later acquired by NetManage), the first company to develop a collaborative technology that enabled application sharing over the Internet. Ronen holds a B.Sc. in computer science from the Technion – Israel Institute of Technology.

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Dror Erez

Dror Erez

Founder & Chairman

Dror oversees Como’s overall strategic development and works to ensure that the company’s operations run in harmony. Before founding Conduit (now known as Como), Dror was cofounder and development manager of Effective–i, a learning system that organized and delivered information to shorten search cycles within an enterprise. Prior to that, he led the engineering team at DoubleAgent that designed and developed technology for sharing applications over the Internet. He has also held leading technical positions in the Israeli Navy's software division. Dror holds a B.A. in physics and computer science from Bar-Ilan University.

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Roy Gen

Roy Gen

Partner & Chief Financial Officer

Roy oversees Como's financial activities, compliance directives, and corporate operations. He brings more than 10 years’ experience in corporate and international financial management. Roy served as vice president of finance at Exanet, a leading provider of clustered Network Attached Storage solutions, where he led the finance, accounting, and corporate control departments. Roy is a CPA and holds a B.A. (cum laude) in economics and accounting from Tel Aviv University, as well as an MBA from the Recanati School of Business Administration at Tel Aviv University.

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Liran Mayost

Liran Mayost

FOUNDER, DEPUTY CEO & CHIEF PRODUCT STRATEGY

Liran heads Como’s Product and R&D divisions, responsible for developing the product strategy and roadmap, and overseeing all aspects of research, development, business intelligence, and innovation. Before joining Como, Liran served as cofounder and CEO at Keeprz, a loyalty and engagement platform for brands and businesses. Prior to that, he cofounded several companies and gained vast experience in the fields of business and technology. Liran holds a dual B.A. in Law and Accounting (magna cum laude) from IDC Herzliya.

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YAIR HOLTZER

YAIR HOLTZER

FOUNDER & PRESIDENT, COMO AMERICA

Yair drives Como’s growth in the Americas by expanding our partner network, building strategic alliances, and managing our local partners, sales, and account management teams. He brings to this role a wealth of experience in the fields of customer engagement and strategic management. Most recently, he cofounded Keeprz – a loyalty and engagement platform for brands and businesses – and served as its Chief Operating Officer. Yair holds a dual bachelor’s degree (magna cum laude) in Accounting and Law from IDC Herzliya.

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Shmulik Barel

Shmulik Barel

Chief Operations Officer

Shmulik oversees Como’s product development and day-to-day operations. As such, he is responsible for leading the company’s various delivery and operational divisions, including product, R&D, data, customer support, and business partnerships. A passionate product development executive, Shmulik brings with him more than a decade of experience leading large-scale multidisciplinary teams in both startups and enterprises, and a vast knowledge in operating SaaS and web-based organizations. Prior to Como, he served as CTO and VP R&D at Natural Intelligence, a global leader in the fast-growing website comparison space. Shmulik earned his bachelor’s degree in Computer Science from the Technion – Israel Institute of Technology, and an MBA from the Recanati School of Business Administration at Tel Aviv University.

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Meshi Peer Yakubov

Meshi Peer Yakubov

VP Engineering

Meshi leads Como engineering department, responsible for the development and quality of Como’s products. With years of experience in leading software development, Meshi brings a wealth of technical and product expertise to produce high-performing products for Como’s customers. Prior to Como, Meshi served as head of a development group in HPE. She holds B.Sc degree from Ben Gurion University in Communication Systems Engineering.

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Inbal Latner

Inbal Latner

VP Product

Inbal leads Como’s Product and Design teams. She started her career as a Technology & Strategy consultant at Deloitte and since has accumulated over a decade of experience in product management with a particular passion for Payments, eCommerce and software solutions that serve business owners. She holds a B.Sc. in Industrial Engineering from the Technion and an MBA from Wharton in Pennsylvania.

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Danny Albocher

Danny Albocher

Founder & Chief Architect

Danny oversees Como’s technical design and system architecture, as well as special R&D tasks. Before joining Como, he served as cofounder and CTO at Keeprz, a loyalty and engagement platform for brands and businesses. Prior to that, he founded Artomania, a startup that offered DIY art kits based on digital image processing. Danny holds a B.A. (cum laude) and an M.Sc. (cum laude) from the Technion - Israel Institute of Technology, with majors in 3D graphics and surgery simulation.

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Moran Goldwein

Moran Goldwein

VP of Human Resources

Moran joined the human resources department as recruiting specialist in 2009 and now leads the department as VP of human resources, where she is responsible for establishing company policies and preserving the Como culture. Moran’s previous positions in Como included manager and then director of HR. She also worked at Partner Communications Company and Adam Milo as a recruiter. Moran holds a B.A. in psychology from the University of Haifa, and an MBA in business administration from the Ben-Gurion University of the Negev.

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