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4 KPIs Every Retail and Restaurant Owner Should Know About

4 KPIs Every Retail and Restaurant Owner Should Know About

Organizations across all industries have Key Performance Indicators (KPIs) to monitor performance and achieve desired results. The data collected from measuring these KPIs can drive growth and aid in making key business decisions.   There are several types of indicators for retail and F&B and some of the common examples include gross margin, cost of goods, …

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Win Over Your Customers’ Hearts With Product Affinity

Win Over Your Customers’ Hearts With Product Affinity

As we are closing in the season of love with Valentine’s Day just two weeks away, consumers are now hunting for the perfect restaurant and gift to celebrate. Businesses in the retail and F&B industries are getting ready to take advantage of this special date, historically one of the highest revenue seasons within the year. According …

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Como Blog Article

Take your Business’ Loyalty Program to the next level with impactful and easy-to-launch Subscriptions

Subscription programs can take your business to the next level. As a customer engagement solution, this new purchase plan can attract new clients and bring upstream revenue. Each day, we are witnessing more and more brands and chains using such a program. The subscription business model consists in having a customer pay a recurring amount …

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Restaurant and Retail Industry Outlook: 6 Trends To Watch For in 2022

Restaurant and Retail Industry Outlook: 6 Trends To Watch For in 2022

The global pandemic has drastically affected the way brick-and-mortar establishments operate on a day-to-day basis, prompting restaurants and retail owners alike to look beyond the traditional and strategize to remain competitive and relevant. The past two years have proved that the restaurant and retail industries are flexible, resilient, and always ready to reinvent themselves despite …

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Your Christmas Advent Calendar Guide: 12 Days of Marketing Campaigns

Your Christmas Advent Calendar Guide: 12 Days of Marketing Campaigns

As days are getting shorter and coffee shops are starting to release their seasonal cups, it’s definitely beginning to look a lot like Christmas! Customers are currently busy looking for the “perfect gift” and best holiday promotions.  It’s the ideal time to engage existing and new customers by spreading the holiday spirit around! Build stronger …

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5 Black Friday/Cyber Monday email marketing tips to drive growth

5 Black Friday/Cyber Monday email marketing tips to drive growth

As shoppers are getting ready with their wallets and credit cards, it’s time to gear up for the Black Friday & Cyber Monday (BF/CM) season! According to NRF, 2020 was a record-breaking year for online shopping as it peaked 100 million consumers (up 8% YoY) despite the in-store limitations due to the global pandemic. Whether …

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Get Your Business Ready For The Spooky Season

October has arrived, the leaves are beginning to turn yellow and the Halloween season has officially commenced. With Halloween just around the corner, customers are in the mood for creepy, eerie and fun brand interactions!   According to a report from 7shifts, over 20% of restaurant employees have reported that Halloween is the busiest holiday in …

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Lifecycle of a Loyalty Program

Having a loyalty program in place helps the business drastically increase its revenue by gathering insightful data, increasing customer retention and acquisition and more! Launch a loyalty program or take your existing loyalty program to the next level to boost your sales by not only attracting new customers but also turning your loyal customers into …

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Benefits of Omnichannel

6 benefits of omnichannel communication and tips to leverage them

10 years ago, the average consumer generally used 2 touch-points when buying an item and only 7% regularly used more than 4. Today consumers use an average of almost 6 touch-points with nearly 50% regularly using more than 4. (Source) The swift expansion of communication technologies has considerably escalated the opportunity for consumers to interact …

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Women's Day

Make it special on International Women’s Day with engaging loyalty campaigns and marketing strategies!

International Women’s day is right around the corner! Launching seasonal campaigns is a great way to engage with your customers, focusing their attention on specific products or simply getting them back in store. On the occasion of International Women’s day, make your customers feel appreciated with special campaigns and deals! To know how your business …

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