Imagine making an online reservation for two at one of your favorite restaurants, and a few hours before you and your dining partner arrive, you get a text message. The text contains a personalized offer for two of your favorite desserts if you spend $75 or more. Though you weren’t planning on splurging, you decide to opt for the steak instead of the chicken, pushing your check total just over $75. After you finish your entrees, your waiter appears with two slices of decadent cheesecake, delighting your partner and making your night that much more memorable.
Retail holiday sales in the US reached $680 billion in 2017 , making up as much as twenty percent of total retail industry sales . Retail isn’t the only sector that benefits from the busy holiday shopping season. In 2017, during the four weeks between Black Friday and Christmas, spending in casual-dining restaurants increased 8.21 percent, and spending in quick-service restaurants grew by 6.32 percent .