Spanning the size of 20 football fields, enjoyed by over 65,000 attendees, and offering thousands of the best food samples available, last month saw the biggest convention center in North America play host to the National Restaurant Association Show (NRA Show).Chicago’s McCormick Place brought together all the hospitality industry’s main players to discuss their challenges, opportunities and threats, as well as ways of creating the eateries of the future.
Today, it’s widely known that it’s more profitable to retain an existing customer than to acquire a new one. And many business owners are aware that personalisation plays a major role in customer retention. So while you may not know that an average repeat shopper spends an estimated 67% more than a new one, you likely know that’s it’s critical to create a personalized customer experience to keep them coming back.
It’s a classic story: generally responsible types making smart decisions all year, only to get a little too carried away when St. Patrick’s Day, or any other sales boosting holiday, rolls around. And as much as they’re warned, they impulsively repeat the same mistakes year after year.