We’ve already discussed the importance of keeping your happiest customers coming back for more, but what does it take to build your customer base beyond your loyal following? It turns out that word-of-mouth marketing is one of the most powerful tools in your arsenal when it comes to new customer acquisition.
Como Sense is currently the customer engagement solution of choice for hundreds of leading businesses around the world. One key factor that goes into keeping their customers loyal is a clear, easy-to-use, slick mobile app experience, which is something we’ve been always striving to provide.
Offering delivery, take away, and sit-down dining, restaurants must align their messaging across channels to provide the best customer experience possible. When you deliver a cohesive message and experience to your customers on every channel, your brand gains recognition, and the relationship between brand and customer can grow stronger than ever before.
A loyalty program – a structured, long-term marketing effort designed to encourage customer behaviors with rewards – can provide a business with many benefits. Increased sales, improved customer engagement, strengthened brand identity, and the ability to begin gathering valuable first-party data are typical results of a well-conceived, properly-implemented loyalty program.
The restaurant industry has always been challenging: competition, low profit margins, and high turnover make effective management difficult, regardless of the type of restaurant or level of owner experience. However, current conditions have increased these challenges significantly.