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Unconventional April Fool’s Day Marketing Ideas for Restaurants and Retail

April Fool’s Day is an opportunity for restaurants and retail businesses to engage with their customers in fun and creative ways. According to a survey by the National Retail Federation, 40% of consumers in the United States participate in April Fool’s Day activities, including shopping for novelty items or engaging with brands’ humorous promotions. In …

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Building Customer Loyalty: The Power of Rewards in Boosting Returns and Spend

Rewards create a positive association between a customer and a brand. They go beyond simple transactions, fostering a sense of appreciation and value. For companies, this gratitude translates into increased customer retention, word-of-mouth referrals, and ultimately, higher revenue. We refer to this as shared value – and it’s a key philosophy driving force behind successful …

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Building a Strong Brand Presence with Como’s Communication Tools

One of the key elements of successful brand building is effective communication. Como’s diverse communication tools offer businesses the opportunity to connect with their customers in a meaningful way. Here are 3 features of Como’s communication suite that will turbocharge your brand.  1. Enhance Brand Awareness Through Email Cadences Email communication is a cornerstone of any …

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September Spotlight: Exploring the Key Features of Successful Loyalty Programs

Amidst the ever-competitive landscape of modern business, where customer loyalty holds the key to triumph, loyalty programs have emerged as the hidden treasure to secure success. According to Invesp customer loyalty trends, 83% of consumers are more likely to continue doing business with brands that offer a loyalty program. It’s no wonder that loyalty programs have …

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Back-to-School Loyalty: Strategies to Engage and Reward Student Customers

As the back-to-school season approaches, businesses have a golden opportunity to tap into the student market and leverage their loyalty to drive growth and success. With students and their families actively preparing for the upcoming academic year, creating targeted strategies to engage and reward your younger customers can lead to long-lasting brand loyalty and increased …

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Revamping Your Loyalty Program: A Refreshing Makeover for Summer and Beyond

In a landscape of ever-evolving customer preferences and constantly changing market dynamics, maintaining a thriving loyalty program requires ongoing adaptation and improvement. As the summer season winds down and customers gear up for a new chapter, there’s no better opportunity to refresh and enhance your loyalty program to capture their attention and loyalty.   Get ready …

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Sun-Kissed Loyalty: 3 Ways to Transform Summer into an Adventure of Fun and Rewards for Your Customers

As the sun shines brighter and the days grow longer, the summer season presents a golden opportunity for businesses to embark on a thrilling loyalty adventure with their cherished customers. With the warm breeze of enthusiasm sweeping through the air, it’s the perfect time to infuse your brand with a dash of excitement and creativity. …

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Lifecycle of a Loyalty Program

Having a loyalty program in place helps the business drastically increase its revenue by gathering insightful data, increasing customer retention and acquisition and more! Launch a loyalty program or take your existing loyalty program to the next level to boost your sales by not only attracting new customers but also turning your loyal customers into …

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