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10 Ways Marketing Automation Can Help You Scale Your Business

Leave a Comment / Customer Engagement & Loyalty / By

If you own a brick-and-mortar store, you’ll know that every second, minute, and hour of your time is precious. Marketing automation can boost customer engagement efforts and save businesses time and resources for long-term growth. Tasks like serving customers, replenishing stock, managing staff and bookkeeping all need assistance, making it harder to find time for …

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Como Research: Loyal Customers Visit Businesses At Least Once a Week

Leave a Comment / Customer Engagement & Loyalty / By

With the continued collapse of restaurant chains in the UK, it seems even the industry’s key players are struggling to stay afloat and retain loyal customers. The future isn’t looking too bright with forecasts suggesting that even more restaurant chains and independent brick-and-mortar stores will issue profit warnings and closures in the coming months. A …

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Six Ways Data Can Boost Restaurant Sales

Customer Engagement & Loyalty / By

Life in the restaurant business can be one of the most rewarding around. It can also represent something of a struggle, as the need to boost restaurant sales in the face of growing customer demands, increased competition, and rising costs of keeping a restaurant afloat are common issues surrounding today’s establishments. Leading chains like Starbucks are …

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Benefits of Omnichannel

6 benefits of omnichannel communication and tips to leverage them

Leave a Comment / Customer Engagement & Loyalty / By

10 years ago, the average consumer generally used 2 touch-points when buying an item and only 7% regularly used more than 4. Today consumers use an average of almost 6 touch-points with nearly 50% regularly using more than 4. (Source) The swift expansion of communication technologies has considerably escalated the opportunity for consumers to interact …

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Women's Day

Make it special on International Women’s Day with engaging loyalty campaigns and marketing strategies!

Leave a Comment / Seasonal Trends / By

International Women’s day is right around the corner! Launching seasonal campaigns is a great way to engage with your customers, focusing their attention on specific products or simply getting them back in store. On the occasion of International Women’s day, make your customers feel appreciated with special campaigns and deals! To know how your business …

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What Restaurant Analytics Can Teach Business Owners Who Know It All

Leave a Comment / Knowledge / Inspiration / By

Restaurant owners have a lot of knowledge about how to run their business: staffing, product, customer service, planning, scheduling, and organization. But a lot of important business decisions are made based on intuition, or a “gut feeling.” And while intuition is valuable, it’s usually earned through years of experiential learning. A data-driven strategy derived from …

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Create Unalike Holiday Season Newsletters to Wow your Customers

Leave a Comment / Seasonal Trends / By

It is almost that time of the year again and what better time than now to start preparing for a fun and festive newsletter for your subscribers? It is a treat to receive an engrossing and well-written newsletter, that includes interesting-to-read content, colorful and relevant images, a structured format, or nice offers and discounts. But …

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Leverage Holiday Promotions with Customer Engagement Tools to Increase Marketing Campaign ROI

Leave a Comment / Seasonal Trends / By

Retail holiday sales in the US reached $680 billion in 2017 [1], making up as much as twenty percent of total retail industry sales [2]. Retail isn’t the only sector that benefits from the busy holiday shopping season. In 2017, during the four weeks between Black Friday and Christmas, spending in casual-dining restaurants increased 8.21 …

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