Restaurant owners have a lot of knowledge about how to run their business: staffing, product, customer service, planning, scheduling, and organization. But a lot of important business decisions are made based on intuition, or a “gut feeling.” And while intuition is valuable, it’s usually earned through years of experiential learning. A data-driven strategy derived from restaurant data analytics can provide actionable insights to drive success in ways that business owners and marketers may not have considered.
Retail holiday sales in the US reached $680 billion in 2017 , making up as much as twenty percent of total retail industry sales . Retail isn’t the only sector that benefits from the busy holiday shopping season. In 2017, during the four weeks between Black Friday and Christmas, spending in casual-dining restaurants increased 8.21 percent, and spending in quick-service restaurants grew by 6.32 percent .