Customer Data

How Owned Customer Data Can Grow Your Business with Customer Engagement Tools

Leave a Comment / Customer Engagement & Loyalty / By [email protected]

FSTEC, an annual technology conference for the foodservice industry, took place Oct. 1 – 3 in Orlando, FL. Como had the pleasure of attending the event, meeting with executives from some of the 240+ foodservice operations, and participating in educational and inspirational sessions. Of all the FSTEC sessions Como leaders attended, one thing remained the …

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The Future of Marketing for Restaurants: The Trends You Need to Know to Win

Knowledge / Inspiration, Seasonal Trends / By [email protected]

Forget the days of spray and pray. The one-size-fits all approach to marketing is no more, evolving in recent years to take into account socio-demographic segmentation and landing us in an era of never-before-seen customer targeting.

How POS Integrations Generate Customer Insights and Actionable Data

Leave a Comment / POS Guide / By [email protected]

POS integrations can pose a challenge for retail and hospitality chains. Getting a POS system to work with different types of data analytics can be a complicated process, particularly for retail and service experts who may lack technical knowledge and skills.

Is the Loyalty Club Dying a Necessary Death?

Leave a Comment / Customer Engagement & Loyalty / By [email protected]

We’ve come a long way since loyal customers in the 18th century¹ received copper tokens that could be exchanged for gifts at a later date. What we had here was the makings of a loyalty club, just in a more physical (and metal-based) form.

Omnichannel Engagement Lessons from Online Giants

Leave a Comment / Customer Engagement & Loyalty / By [email protected]

Technology today has provided the hospitality and retail industries with an endless array of omnichannel engagement options for communicating with customers, from Tweets and push notifications to emails and face-to-face interactions. But as the ease of reaching customers has increased, so too have customer expectations regarding the quality of that communication.

3 Keys to Leveraging Restaurant Data Analytics

Leave a Comment / Customer Engagement & Loyalty / By [email protected]

With so much affordable and comprehensive data at our fingertips, many large restaurant chains have made restaurant data analytics a priority for creating data-driven restaurants. The restaurant industry is now beginning to recognize data’s immense value to both the customer experience and to boost restaurant sales.

Burger Chain Increases Check Size by 10% with Data-Driven Marketing

Leave a Comment / Customer Engagement & Loyalty / By [email protected]

Data-driven marketing is one of the biggest topics surrounding today’s enterprises as restaurants and retailers are increasingly feeling the pressure of showing ROI from their promotional activities.

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