Offering delivery, take away, and sit-down dining, restaurants must align their messaging across channels to provide the best customer experience possible. When you deliver a cohesive message and experience to your customers on every channel, your brand gains recognition, and the relationship between brand and customer can grow stronger than ever before.
A loyalty program – a structured, long-term marketing effort designed to encourage customer behaviors with rewards – can provide a business with many benefits. Increased sales, improved customer engagement, strengthened brand identity, and the ability to begin gathering valuable first-party data are typical results of a well-conceived, properly-implemented loyalty program.
Many hospitality and retail businesses have an untapped resource that unlocks the potential to gain actionable data, personalize customer experiences, and grow visits and spend. More than just a cash register and card reader, point of sale systems like Revel allow businesses to add third-party POS integrations that significantly expand the value and capabilities of the platform in a variety of ways.