The restaurant industry has always been challenging: competition, low profit margins, and high turnover make effective management difficult, regardless of the type of restaurant or level of owner experience. However, current conditions have increased these challenges significantly.

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Como Team
Retail holiday sales in the US reached $680 billion in 2017 [1], making up as much as twenty percent of total retail industry sales [2]. Retail isn’t the only sector that benefits from the busy holiday shopping season. In 2017, during the four weeks between Black Friday and Christmas, spending in casual-dining restaurants increased 8.21 percent, and spending in quick-service restaurants grew by 6.32 percent [3].

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Como Team

Customer engagement is the depth of the relationship between customer and brand, describing a connection between the two that can encourage awareness and brand loyalty. In an increasingly competitive business environment, improving customer engagement can become the defining characteristic of a successful retail or hospitality company.

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Como Team

Mobile payment technology is one of the biggest trends to have impacted brick-and-mortar business in recent years.

According to eMarketer [1], 34.9% of smartphone users above the age of 14 will use their device to pay for goods and services at the point of sale (POS) at least once every six months. Proximity payments will reel in 831.4 million users in 2018 alone, but that figure is expected to rise to 1.1 billion by 2021.

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