The restaurant industry has always been challenging: competition, low profit margins, and high turnover make effective management difficult, regardless of the type of restaurant or level of owner experience. However, current conditions have increased these challenges significantly.
Retail holiday sales in the US reached $680 billion in 2017 , making up as much as twenty percent of total retail industry sales . Retail isn’t the only sector that benefits from the busy holiday shopping season. In 2017, during the four weeks between Black Friday and Christmas, spending in casual-dining restaurants increased 8.21 percent, and spending in quick-service restaurants grew by 6.32 percent .