Engagement

How to Use Customer Engagement Tools to Build Brand Loyalty

Customer engagement is the depth of the relationship between customer and brand, describing a connection between the two that can encourage awareness and brand loyalty. In an increasingly competitive business environment, improving customer engagement can become the defining characteristic of a successful retail or hospitality company. A fully engaged customer is more profitable to a …

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3 Ways to Optimize the Omnichannel Experience for Diners

In the restaurant world, an omnichannel experience refers to providing a cohesive experience when it comes to branding, ordering, and payment. A customer ordering online and picking up in store shouldn’t experience any hiccups caused by miscommunication between an ordering app and a restaurant, for example. It’s your job to make the entire experience seamless. …

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Six Ways Data Can Boost Restaurant Sales

Life in the restaurant business can be one of the most rewarding around. It can also represent something of a struggle, as the need to boost restaurant sales in the face of growing customer demands, increased competition, and rising costs of keeping a restaurant afloat are common issues surrounding today’s establishments. Leading chains like Starbucks are …

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Beyond Mobile Payment Technology: Five Ways to Engage Your Customers Post-Purchase

Mobile payment technology is one of the biggest trends to have impacted brick-and-mortar business in recent years. The Global mCommerce revenue is expected to reach $3.56 trillion in 2021 – with an average y-o-y rate of 33.8%. In fact, 79% of smartphone users have made a purchase online using their mobile devices in the last 6 …

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Create Unalike Holiday Season Newsletters to Wow your Customers

It is almost that time of the year again and what better time than now to start preparing for a fun and festive newsletter for your subscribers? It is a treat to receive an engrossing and well-written newsletter, that includes interesting-to-read content, colorful and relevant images, a structured format, or nice offers and discounts. But …

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Leverage Holiday Promotions with Customer Engagement Tools to Increase Marketing Campaign ROI

Retail holiday sales in the US reached $680 billion in 2017 [1], making up as much as twenty percent of total retail industry sales [2]. Retail isn’t the only sector that benefits from the busy holiday shopping season. In 2017, during the four weeks between Black Friday and Christmas, spending in casual-dining restaurants increased 8.21 …

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