Convenience is the name of the game, and what could be easier than ordering food via a mobile phone? Online ordering has become a way of life for most smartphone users, whether the customer opts to receive deliveries, click and collect, or dines in while skipping the lines.
In the restaurant world, an omnichannel experience refers to providing a cohesive experience when it comes to branding, ordering, and payment. A customer ordering online and picking up in store shouldn’t experience any hiccups caused by miscommunication between an ordering app and a restaurant, for example. It’s your job to make the entire experience seamless.