In the restaurant world, an omnichannel experience refers to providing a cohesive experience when it comes to branding, ordering, and payment. A customer ordering online and picking up in store shouldn’t experience any hiccups caused by miscommunication between an ordering app and a restaurant, for example. It’s your job to make the entire experience seamless. …
3 Ways to Optimize the Omnichannel Experience for Diners Read More »
10 years ago, the average consumer generally used 2 touch-points when buying an item and only 7% regularly used more than 4. Today consumers use an average of almost 6 touch-points with nearly 50% regularly using more than 4. (Source) The swift expansion of communication technologies has considerably escalated the opportunity for consumers to interact …
6 benefits of omnichannel communication and tips to leverage them Read More »
The holiday season is coming, and restaurants and retail stores are getting ready for a different landscape. The health and economic challenges associated with the Covid-19 pandemic have already transformed how people shop, and most of these changes may become the new normal.
It is almost that time of the year again and what better time than now to start preparing for a fun and festive newsletter for your subscribers? It is a treat to receive an engrossing and well-written newsletter, that includes interesting-to-read content, colorful and relevant images, a structured format, or nice offers and discounts. But …
Create Unalike Holiday Season Newsletters to Wow your Customers Read More »
The reverberations of the pandemic have been experienced around the world and have impacted each and every one of us. Gyms, malls, restaurants and other retailers that have a physical presence have been massively hit and all had to adapt to new ways of operations.
Forget the days of spray and pray. The one-size-fits all approach to marketing is no more, evolving in recent years to take into account socio-demographic segmentation and landing us in an era of never-before-seen customer targeting.
Technology today has provided the hospitality and retail industries with an endless array of omnichannel engagement options for communicating with customers, from Tweets and push notifications to emails and face-to-face interactions. But as the ease of reaching customers has increased, so too have customer expectations regarding the quality of that communication.
