Personalization

10 Ways Marketing Automation Can Help You Scale Your Business

If you own a brick-and-mortar store, you’ll know that every second, minute, and hour of your time is precious. Marketing automation can boost customer engagement efforts and save businesses time and resources for long-term growth. Tasks like serving customers, replenishing stock, managing staff and bookkeeping all need assistance, making it harder to find time for …

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What Restaurant Analytics Can Teach Business Owners Who Know It All

Restaurant owners have a lot of knowledge about how to run their business: staffing, product, customer service, planning, scheduling, and organization. But a lot of important business decisions are made based on intuition, or a “gut feeling.” And while intuition is valuable, it’s usually earned through years of experiential learning. A data-driven strategy derived from …

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Create Unalike Holiday Season Newsletters to Wow your Customers

It is almost that time of the year again and what better time than now to start preparing for a fun and festive newsletter for your subscribers? It is a treat to receive an engrossing and well-written newsletter, that includes interesting-to-read content, colorful and relevant images, a structured format, or nice offers and discounts. But …

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What to Expect from Como at RetailNOW 2018

It’s that time of year for retail, hospitality, and point-of-sale industry professionals to gather at RSPA RetailNOW 2018! The annual event brings together the leading providers in the retail technology industry, including POS resellers, software vendors, payment professionals, manufacturers and distributors, to provide plentiful opportunities for networking, education, and exploring new business relationships.

NRA Show 2018: The “Logged-In Approach” That Restaurants Need to Adopt

Spanning the size of 20 football fields, enjoyed by over 65,000 attendees, and offering thousands of the best food samples available, last month saw the biggest convention center in North America play host to the National Restaurant Association Show (NRA Show).Chicago’s McCormick Place brought together all the hospitality industry’s main players to discuss their challenges, …

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Why Personalization is Key to Customer Loyalty: 3 Steps to Foster Both

Today, it’s widely known that it’s more profitable to retain an existing customer than to acquire a new one. And many business owners are aware that personalisation plays a major role in customer retention. So while you may not know that an average repeat shopper spends an estimated 67% more than a new one, you …

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