The restaurant industry has always been challenging: competition, low profit margins, and high turnover make effective management difficult, regardless of the type of restaurant or level of owner experience. However, current conditions have increased these challenges significantly.

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Como Team

Restaurant owners have a lot of knowledge about how to run their business: staffing, product, customer service, planning, scheduling, and organization. But a lot of important business decisions are made based on intuition, or a “gut feeling.” And while intuition is valuable, it’s usually earned through years of experiential learning. A data-driven strategy derived from restaurant data analytics can provide actionable insights to drive success in ways that business owners and marketers may not have considered.

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Como Team

Imagine making an online reservation for two at one of your favorite restaurants, and a few hours before you and your dining partner arrive, you get a text message. The text contains a personalized offer for two of your favorite desserts if you spend $75 or more. Though you weren’t planning on splurging, you decide to opt for the steak instead of the chicken, pushing your check total just over $75. After you finish your entrees, your waiter appears with two slices of decadent cheesecake, delighting your partner and making your night that much more memorable.

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Como Team

Mobile payment technology is one of the biggest trends to have impacted brick-and-mortar business in recent years.

According to eMarketer [1], 34.9% of smartphone users above the age of 14 will use their device to pay for goods and services at the point of sale (POS) at least once every six months. Proximity payments will reel in 831.4 million users in 2018 alone, but that figure is expected to rise to 1.1 billion by 2021.

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