Customer Engagement & Loyalty

How to Use Customer Engagement Tools to Build Brand Loyalty

Customer engagement is the depth of the relationship between customer and brand, describing a connection between the two that can encourage awareness and brand loyalty. In an increasingly competitive business environment, improving customer engagement can become the defining characteristic of a successful retail or hospitality company. A fully engaged customer is more profitable to a …

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Online Ordering Systems: Is Your Restaurant Up to Speed?

Convenience is the name of the game, and what could be easier than ordering food via a mobile phone? Online ordering has become a way of life for most smartphone users, whether the customer opts to receive deliveries, click and collect, or dines in while skipping the lines. Online ordering represents a lucrative revenue opportunity …

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3 Ways to Optimize the Omnichannel Experience for Diners

In the restaurant world, an omnichannel experience refers to providing a cohesive experience when it comes to branding, ordering, and payment. A customer ordering online and picking up in store shouldn’t experience any hiccups caused by miscommunication between an ordering app and a restaurant, for example. It’s your job to make the entire experience seamless. …

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10 Ways Marketing Automation Can Help You Scale Your Business

If you own a brick-and-mortar store, you’ll know that every second, minute, and hour of your time is precious. Marketing automation can boost customer engagement efforts and save businesses time and resources for long-term growth. Tasks like serving customers, replenishing stock, managing staff and bookkeeping all need assistance, making it harder to find time for …

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Como Research: Loyal Customers Visit Businesses At Least Once a Week

With the continued collapse of restaurant chains in the UK, it seems even the industry’s key players are struggling to stay afloat and retain loyal customers. The future isn’t looking too bright with forecasts suggesting that even more restaurant chains and independent brick-and-mortar stores will issue profit warnings and closures in the coming months. A …

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Six Ways Data Can Boost Restaurant Sales

Life in the restaurant business can be one of the most rewarding around. It can also represent something of a struggle, as the need to boost restaurant sales in the face of growing customer demands, increased competition, and rising costs of keeping a restaurant afloat are common issues surrounding today’s establishments. Leading chains like Starbucks are …

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Benefits of Omnichannel

6 benefits of omnichannel communication and tips to leverage them

10 years ago, the average consumer generally used 2 touch-points when buying an item and only 7% regularly used more than 4. Today consumers use an average of almost 6 touch-points with nearly 50% regularly using more than 4. (Source) The swift expansion of communication technologies has considerably escalated the opportunity for consumers to interact …

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Beyond Mobile Payment Technology: Five Ways to Engage Your Customers Post-Purchase

Mobile payment technology is one of the biggest trends to have impacted brick-and-mortar business in recent years. The Global mCommerce revenue is expected to reach $3.56 trillion in 2021 – with an average y-o-y rate of 33.8%. In fact, 79% of smartphone users have made a purchase online using their mobile devices in the last 6 …

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How to Convert Your Employees Into Loyalty Program Ambassadors

A loyalty program – a structured, long-term marketing effort designed to encourage customer behaviors with rewards – can provide a business with many benefits. Increased sales, improved customer engagement, strengthened brand identity, and the ability to begin gathering valuable first-party data are typical results of a well-conceived, properly-implemented loyalty program.

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