Customer Engagement & Loyalty

Post-Holiday Strategies to Keep Shoppers Coming Back

Post-Holiday Strategies to Keep Shoppers Coming Back

It costs five times more to acquire new customers than to retain existing ones. According to Bain & Company, increasing retention rates by 5% boosts profits by 25% to 95% – impressive, right? Keeping in touch with customers after the holidays can result in additional revenues and nurture positive customer relationships in the long run. …

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Get Ready for the High Season with Gamified Loyalty Campaigns

Get Ready for the High Season with Gamification

The month of November marks the beginning of the busiest holiday shopping season. Customers are starting to look for the most attractive promotions and deals brands are offering. Consequently, it is the perfect time for F&B and Retail establishments to increase conversions and boost revenue. What better way to do so than with gamified loyalty …

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5 Loyalty Program Strategies to Promote Your Local Business

The majority of customers that visit your shop for the first time will never walk into your shop again.  As business owners, we do our best to offer the best customer experience and after the purchase takes place and the customer leaves our shop we pray for the customer to visit again. I am Alex …

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Halloween 2022: 4 Fangtastic Email Campaign Tips and Tricks

Halloween 2022: 4 Spooktacular Email Campaign Tips and Tricks To Use This Year

Halloween is right around the corner, which means millions of people are stocking up on candy, decorating their houses, and dusting off old Halloween costumes and it is time for your business to craft your dedicated loyalty campaign and related emails! According to National Retail Federation’s (NRF) survey, 69% of US consumers plan to celebrate …

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6 Social Media Strategies to Cultivate Loyal Customers

6 Social Media Strategies to Cultivate Loyal Customers

4.7 billion people, almost 60% of the world’s population, are social media users. Not surprising that businesses – across all industries – implement strong social media strategies as part of their marketing plan in order to meet customers on their favorite platforms and become top of mind. The Food & Beverage and Retail industries are …

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Building Customer Loyalty With Tiered Loyalty Programs

Building Customer Loyalty With Tiered Loyalty Programs

A tiered loyalty program is a type of membership program in which clients receive different benefits based on their rank. Unlike conventional loyalty programs, multi-level loyalty programs rank members in certain groups based on certain metrics.  A 2022 Global Customer Loyalty Report revealed that organizations with tier-based loyalty programs have reported a 1.8x higher return …

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Customer Retention Strategies for the Restaurant Industry

Customer Retention Strategies for the Restaurant Industry

Acquiring new customers is great, but what keeps the restaurant afloat are repeat customers. Besides being familiar faces, your regulars are also your top and most loyal customers. Most of the time, they spend more money than other restaurant guests and tell others about their experiences at their favorite restaurant. Based on a study by …

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Effectiveness of Customer Surveys in Growing Brand Loyalty

Effectiveness of Customer Surveys in Growing Brand Loyalty

Understanding your customers and allowing them to express their overall experience with your brand can offer extremely valuable insights. In today’s digital world, there is no better way of gathering these learnings than through Customer Surveys. Understanding your guests’ opinions of products and services and turning their insights into actionable decisions is critical to gaining …

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