Customer Engagement & Loyalty

Beyond Mobile Payment Technology: Five Ways to Engage Your Customers Post-Purchase

Mobile payment technology is one of the biggest trends to have impacted brick-and-mortar business in recent years. The Global mCommerce revenue is expected to reach $3.56 trillion in 2021 – with an average y-o-y rate of 33.8%. In fact, 79% of smartphone users have made a purchase online using their mobile devices in the last 6 …

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How to Convert Your Employees Into Loyalty Program Ambassadors

A loyalty program – a structured, long-term marketing effort designed to encourage customer behaviors with rewards – can provide a business with many benefits. Increased sales, improved customer engagement, strengthened brand identity, and the ability to begin gathering valuable first-party data are typical results of a well-conceived, properly-implemented loyalty program.

How Reservation Tools Help Restaurants Own Valuable Customer Data

Imagine making an online reservation for two at one of your favorite restaurants, and a few hours before you and your dining partner arrive, you get a text message. The text contains a personalized offer for two of your favorite desserts if you spend $75 or more. Though you weren’t planning on splurging, you decide …

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How Revel POS Integrations Can Increase Customer Loyalty

Many hospitality and retail businesses have an untapped resource that unlocks the potential to gain actionable data, personalize customer experiences, and grow visits and spend. More than just a cash register and card reader, point of sale systems like Revel allow businesses to add third-party POS integrations that significantly expand the value and capabilities of …

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How Owned Customer Data Can Grow Your Business with Customer Engagement Tools

FSTEC, an annual technology conference for the foodservice industry, took place Oct. 1 – 3 in Orlando, FL. Como had the pleasure of attending the event, meeting with executives from some of the 240+ foodservice operations, and participating in educational and inspirational sessions. Of all the FSTEC sessions Como leaders attended, one thing remained the …

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How to Use Customer Engagement Tools to Build Brand Loyalty

Customer engagement is the depth of the relationship between customer and brand, describing a connection between the two that can encourage awareness and brand loyalty. In an increasingly competitive business environment, improving customer engagement can become the defining characteristic of a successful retail or hospitality company. One study found that a fully engaged customer is 23% …

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