Customer Engagement & Loyalty

As the generation with the most buying power, Generation Z (born between 1997 and 2012) is a crucial demographic for marketers to understand and appeal to. It has an estimated global buying power of $360 billion in 2022, more than double what was estimated three years ago.   To build loyalty with Gen Z customers, businesses …

How to Build Loyalty with Gen Z Customers Read More »

It costs five times more to acquire new customers than to retain existing ones. According to Bain & Company, increasing retention rates by 5% boosts profits by 25% to 95% – impressive, right? Keeping in touch with customers after the holidays can result in additional revenues and nurture positive customer relationships in the long run. …

Post-Holiday Strategies to Keep Shoppers Coming Back Read More »

The majority of customers that visit your shop for the first time will never walk into your shop again.  As business owners, we do our best to offer the best customer experience and after the purchase takes place and the customer leaves our shop we pray for the customer to visit again. I am Alex …

5 Loyalty Program Strategies to Promote Your Local Business Read More »

Halloween is right around the corner, which means millions of people are stocking up on candy, decorating their houses, and dusting off old Halloween costumes and it is time for your business to craft your dedicated loyalty campaign and related emails! According to National Retail Federation’s (NRF) survey, 69% of US consumers plan to celebrate …

Halloween 2022: 4 Spooktacular Email Campaign Tips and Tricks To Use This Year Read More »

4.7 billion people, almost 60% of the world’s population, are social media users. Not surprising that businesses – across all industries – implement strong social media strategies as part of their marketing plan in order to meet customers on their favorite platforms and become top of mind. The Food & Beverage and Retail industries are …

6 Social Media Strategies to Cultivate Loyal Customers Read More »

A tiered loyalty program is a type of membership program in which clients receive different benefits based on their rank. Unlike conventional loyalty programs, multi-level loyalty programs rank members in certain groups based on certain metrics.  A 2022 Global Customer Loyalty Report revealed that organizations with tier-based loyalty programs have reported a 1.8x higher return …

Building Customer Loyalty With Tiered Loyalty Programs Read More »

A Wallet Pass is a digital non-payment card that can be stored on your mobile device in the form of a wallet item in the Apple Wallet or Google Pay Apps. This advanced feature is a powerful asset for your business’ loyalty program as it makes your customers’ experience smoother, keeps your brand top of …

3 Key Advantages of Using the Wallet Pass Read More »