A loyalty program – a structured, long-term marketing effort designed to encourage customer behaviors with rewards – can provide a business with many benefits. Increased sales, improved customer engagement, strengthened brand identity, and the ability to begin gathering valuable first-party data are typical results of a well-conceived, properly-implemented loyalty program.
Customer Engagement & Loyalty
Offering delivery, take away, and sit-down dining, restaurants must align their messaging across channels to provide the best customer experience possible. When you deliver a cohesive message and experience to your customers on every channel, your brand gains recognition, and the relationship between brand and customer can grow stronger than ever before.
We’ve already discussed the importance of keeping your happiest customers coming back for more, but what does it take to build your customer base beyond your loyal following? It turns out that word-of-mouth marketing is one of the most powerful tools in your arsenal when it comes to new customer acquisition.
Imagine making an online reservation for two at one of your favorite restaurants, and a few hours before you and your dining partner arrive, you get a text message. The text contains a personalized offer for two of your favorite desserts if you spend $75 or more. Though you weren’t planning on splurging, you decide …
Many hospitality and retail businesses have an untapped resource that unlocks the potential to gain actionable data, personalize customer experiences, and grow visits and spend. More than just a cash register and card reader, point of sale systems like Revel allow businesses to add third-party POS integrations that significantly expand the value and capabilities of …
FSTEC, an annual technology conference for the foodservice industry, took place Oct. 1 – 3 in Orlando, FL. Como had the pleasure of attending the event, meeting with executives from some of the 240+ foodservice operations, and participating in educational and inspirational sessions. Of all the FSTEC sessions Como leaders attended, one thing remained the …
Technology today has provided the hospitality and retail industries with an endless array of omnichannel engagement options for communicating with customers, from Tweets and push notifications to emails and face-to-face interactions. But as the ease of reaching customers has increased, so too have customer expectations regarding the quality of that communication.
With so much affordable and comprehensive data at our fingertips, many large restaurant chains have made restaurant data analytics a priority for creating data-driven restaurants. The restaurant industry is now beginning to recognize data’s immense value to both the customer experience and to boost restaurant sales.
It’s that time of year for retail, hospitality, and point-of-sale industry professionals to gather at RSPA RetailNOW 2018! The annual event brings together the leading providers in the retail technology industry, including POS resellers, software vendors, payment professionals, manufacturers and distributors, to provide plentiful opportunities for networking, education, and exploring new business relationships.