Customer Engagement & Loyalty

6 Social Media Strategies to Cultivate Loyal Customers

6 Social Media Strategies to Cultivate Loyal Customers

4.7 billion people, almost 60% of the world’s population, are social media users. Not surprising that businesses – across all industries – implement strong social media strategies as part of their marketing plan in order to meet customers on their favorite platforms and become top of mind. The Food & Beverage and Retail industries are …

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Building Customer Loyalty With Tiered Loyalty Programs

Building Customer Loyalty With Tiered Loyalty Programs

A tiered loyalty program is a type of membership program in which clients receive different benefits based on their rank. Unlike conventional loyalty programs, multi-level loyalty programs rank members in certain groups based on certain metrics.  A 2022 Global Customer Loyalty Report revealed that organizations with tier-based loyalty programs have reported a 1.8x higher return …

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Customer Retention Strategies for the Restaurant Industry

Customer Retention Strategies for the Restaurant Industry

Acquiring new customers is great, but what keeps the restaurant afloat are repeat customers. Besides being familiar faces, your regulars are also your top and most loyal customers. Most of the time, they spend more money than other restaurant guests and tell others about their experiences at their favorite restaurant. Based on a study by …

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Effectiveness of Customer Surveys in Growing Brand Loyalty

Effectiveness of Customer Surveys in Growing Brand Loyalty

Understanding your customers and allowing them to express their overall experience with your brand can offer extremely valuable insights. In today’s digital world, there is no better way of gathering these learnings than through Customer Surveys. Understanding your guests’ opinions of products and services and turning their insights into actionable decisions is critical to gaining …

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Como Blog Article

Take your Business’ Loyalty Program to the next level with impactful and easy-to-launch Subscriptions

Subscription programs can take your business to the next level. As a customer engagement solution, this new purchase plan can attract new clients and bring upstream revenue. Each day, we are witnessing more and more brands and chains using such a program. The subscription business model consists in having a customer pay a recurring amount …

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How to Use Customer Engagement Tools to Build Brand Loyalty

Customer engagement is the depth of the relationship between customer and brand, describing a connection between the two that can encourage awareness and brand loyalty. In an increasingly competitive business environment, improving customer engagement can become the defining characteristic of a successful retail or hospitality company. A fully engaged customer is more profitable to a …

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Online Ordering Systems: Is Your Restaurant Up to Speed?

Convenience is the name of the game, and what could be easier than ordering food via a mobile phone? Online ordering has become a way of life for most smartphone users, whether the customer opts to receive deliveries, click and collect, or dines in while skipping the lines. Online ordering represents a lucrative revenue opportunity …

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3 Ways to Optimize the Omnichannel Experience for Diners

In the restaurant world, an omnichannel experience refers to providing a cohesive experience when it comes to branding, ordering, and payment. A customer ordering online and picking up in store shouldn’t experience any hiccups caused by miscommunication between an ordering app and a restaurant, for example. It’s your job to make the entire experience seamless. …

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10 Ways Marketing Automation Can Help You Scale Your Business

If you own a brick-and-mortar store, you’ll know that every second, minute, and hour of your time is precious. Marketing automation can boost customer engagement efforts and save businesses time and resources for long-term growth. Tasks like serving customers, replenishing stock, managing staff and bookkeeping all need assistance, making it harder to find time for …

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