Convenience is the name of the game, and what could be easier than ordering food via a mobile phone? Online ordering has become a way of life for most smartphone users, whether the customer opts to receive deliveries, click and collect, or dines in while skipping the lines. Online ordering represents a lucrative revenue opportunity …
Online Ordering Systems: Is Your Restaurant Up to Speed? Read More »
In the restaurant world, an omnichannel experience refers to providing a cohesive experience when it comes to branding, ordering, and payment. A customer ordering online and picking up in store shouldn’t experience any hiccups caused by miscommunication between an ordering app and a restaurant, for example. It’s your job to make the entire experience seamless. …
3 Ways to Optimize the Omnichannel Experience for Diners Read More »
If you own a brick-and-mortar store, you’ll know that every second, minute, and hour of your time is precious. Marketing automation can boost customer engagement efforts and save businesses time and resources for long-term growth. Tasks like serving customers, replenishing stock, managing staff and bookkeeping all need assistance, making it harder to find time for …
10 Ways Marketing Automation Can Help You Scale Your Business Read More »
Mobile payment technology is one of the biggest trends to have impacted brick-and-mortar business in recent years. The Global mCommerce revenue is expected to reach $3.56 trillion in 2021 – with an average y-o-y rate of 33.8%. In fact, 79% of smartphone users have made a purchase online using their mobile devices in the last 6 …
Beyond Mobile Payment Technology: Five Ways to Engage Your Customers Post-Purchase Read More »
Restaurant owners have a lot of knowledge about how to run their business: staffing, product, customer service, planning, scheduling, and organization. But a lot of important business decisions are made based on intuition, or a “gut feeling.” And while intuition is valuable, it’s usually earned through years of experiential learning. A data-driven strategy derived from …
What Restaurant Analytics Can Teach Business Owners Who Know It All Read More »
The restaurant industry has always been challenging: competition, low profit margins, and high turnover make effective management difficult, regardless of the type of restaurant or level of owner experience. However, current conditions have increased these challenges significantly.
Imagine making an online reservation for two at one of your favorite restaurants, and a few hours before you and your dining partner arrive, you get a text message. The text contains a personalized offer for two of your favorite desserts if you spend $75 or more. Though you weren’t planning on splurging, you decide …
How Reservation Tools Help Restaurants Own Valuable Customer Data Read More »
Forget the days of spray and pray. The one-size-fits all approach to marketing is no more, evolving in recent years to take into account socio-demographic segmentation and landing us in an era of never-before-seen customer targeting.
We’ve come a long way since loyal customers in the 18th century¹ received copper tokens that could be exchanged for gifts at a later date. What we had here was the makings of a loyalty club, just in a more physical (and metal-based) form.
Technology today has provided the hospitality and retail industries with an endless array of omnichannel engagement options for communicating with customers, from Tweets and push notifications to emails and face-to-face interactions. But as the ease of reaching customers has increased, so too have customer expectations regarding the quality of that communication.
