Knowledge / Inspiration

In today’s fierce competitive food industry, restaurants that want to thrive cannot afford to ignore customer segmentation. By leveraging customer data and analytics, restaurant owners can unlock valuable insights into their customers’ preferences, behaviors, and demographics. Armed with this information, restaurants can strategically segment their customers based on factors such as age, dining frequency, and …

The Importance of Customer Segmentation for Restaurants Read More »

As the world grapples with the effects of climate change and environmental degradation, sustainability has emerged as a crucial issue across industries. And the restaurant industry is no exception. As Earth Day fast approaches, now is the perfect time for restaurants to take a hard look at their operations and take the necessary steps to …

5 Sustainable Practices You Can Implement in Your Restaurant Read More »

Get ready to explore the exciting 2023 world of the restaurant industry, where innovation and adaptation are key to staying ahead of the curve. Did you know that according to the National Restaurant Association, the restaurant industry is projected to generate $1.2 trillion in sales in 2030? With so much at stake, it’s no surprise …

4 Key Trends Shaping the Future of Restaurants Read More »

Are you struggling to keep your employees motivated and engaged? Employee engagement is a crucial factor that can make or break a business. According to the National Restaurant Association, turnover in the restaurant industry is typically high, with an average rate of 73%.  In today’s competitive job market, showing appreciation to your employees is essential …

8 Ways to Show Your Employees Appreciation and Boost their Engagement Read More »

As we are closing in the season of love with Valentine’s Day just a week away, consumers are now hunting for the perfect restaurant and gift to celebrate. Businesses in the retail and F&B industries are getting ready to take advantage of this special date, historically one of the highest revenue seasons within the year. …

Win Over Your Customers’ Hearts With Product Affinity Read More »

In the highly competitive restaurant industry, customers have a plethora of options to choose from when deciding where to dine or order takeout. To stand out and attract more business, restaurant owners must find ways to differentiate themselves from the competition. One powerful tool at their disposal is their menu. Recent research by TouchBistro’s 2022 …

3 Ways to Turn your Menu into a Marketing Tool Read More »

According to Business Wire, 84% of consumers say they’re more likely to stick with a brand that offers a loyalty program. Big brands such as Amazon, Starbucks, and Sephora, are amongst the most successful loyalty programs customers all over the world are subscribed to.  However, businesses can still find it challenging to retain loyal and …

5 Reasons Why Customers Abandon Loyalty Programs Read More »

Mobile phones now count 7.26 billion users around the globe, making up 91.54% of the world’s population. With these figures in mind, average screen time reaching 7 hours a day, and most purchase decisions starting online, companies are brainstorming about more ways to reach out to their customers on their devices. Obviously, one way of …

10 Must-Know SMS Messaging Stats Read More »

On the 30th of July, millions of people celebrate Friendship Day, a day dedicated to connecting and reconnecting with their friends around the globe. It is also the perfect occasion for brands to build an emotional connection with their audience and one way of doing so is by leveraging a friend referral campaign.  Businesses such …

Friendship Day: 4 Significant Benefits of Running a Friend Referral Program Read More »

Despite the many challenges of balancing motherhood and career, many mothers worldwide find ways to combine the two successfully, and when a woman runs her own business on top of her motherhood responsibilities, she’s considered a ‘mompreneur’.  In light of celebrating Mother’s day on May 8th, here are four amazing mompreneurs to inspire you with …

4 Inspirational Mompreneurs: Growing Families and Building Businesses Read More »