On March 17th, millions of people worldwide celebrate St. Patrick’s Day. This Irish religious holiday has evolved over the centuries into a global celebration of traditional Irish culture, with a day for songs, drinks, and parties. According to National Retail Federation’s (NRF) survey, US consumers are expected to spend an average of $42.33 per person …
St. Patrick’s Day 2022: Turn Your New Visitors Into Regulars Read More »
As days are getting shorter and coffee shops are starting to release their seasonal cups, it’s definitely beginning to look a lot like Christmas! Customers are currently busy looking for the “perfect gift” and best holiday promotions. It’s the ideal time to engage existing and new customers by spreading the holiday spirit around! Build stronger …
Your Christmas Advent Calendar Guide: 12 Days of Marketing Campaigns Read More »
As shoppers are getting ready with their wallets and credit cards, it’s time to gear up for the Black Friday & Cyber Monday (BF/CM) season! According to NRF, 2020 was a record-breaking year for online shopping as it peaked 100 million consumers (up 8% YoY) despite the in-store limitations due to the global pandemic. Whether …
5 Black Friday/Cyber Monday email marketing tips to drive growth Read More »
October has arrived, the leaves are beginning to turn yellow and the Halloween season has officially commenced. With Halloween just around the corner, customers are in the mood for creepy, eerie and fun brand interactions! According to a report from 7shifts, over 20% of restaurant employees have reported that Halloween is the busiest holiday in …
International Women’s day is right around the corner! Launching seasonal campaigns is a great way to engage with your customers, focusing their attention on specific products or simply getting them back in store. On the occasion of International Women’s day, make your customers feel appreciated with special campaigns and deals! To know how your business …
As soon as Christmas and New Year decorations are taken down, the stores’ aisles and the online shops’ pages are flooded with Valentine’s Day ornaments! Valentine’s Day sales reached almost $28B in 2020, in the United States alone! Everyone is scrambling ways to awe their loved ones so what better time than now to offer …
It is almost that time of the year again and what better time than now to start preparing for a fun and festive newsletter for your subscribers? It is a treat to receive an engrossing and well-written newsletter, that includes interesting-to-read content, colorful and relevant images, a structured format, or nice offers and discounts. But …
Create Unalike Holiday Season Newsletters to Wow your Customers Read More »
Retail holiday sales in the US reached $680 billion in 2017 [1], making up as much as twenty percent of total retail industry sales [2]. Retail isn’t the only sector that benefits from the busy holiday shopping season. In 2017, during the four weeks between Black Friday and Christmas, spending in casual-dining restaurants increased 8.21 …
Forget the days of spray and pray. The one-size-fits all approach to marketing is no more, evolving in recent years to take into account socio-demographic segmentation and landing us in an era of never-before-seen customer targeting.
